As they say the initial impression is the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo may be the company’s first impression.
Another question that arises is if the top management be actively involved with designing a custom logo for his or her business or as long as they just leave it with their design team or a third party design studio? Nowadays companies wish to be more personal with their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it is usually turned into a pleasant process if the following are kept in mind when designing a custom logo:
Logos mostly fail because of a poor font choice. It can be a little difficult to select a font that may catch attention rather than let the identity be ignored. Certain tips can ease the decision of font:
? Avoid using common fonts, fonts which are used by almost all. Work with a unique font that will make your company stand out from its competitors.
? Make sure custom logo floor mats are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.
One should use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
The first sense a brandname appeals to is the sense of sight. If your logo is not appealing to the attention you can be attracted to your brand or business? Carefully pick the image which will represent your company make certain it is consistent with what your organization does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading a graphic for the logo without realizing it’s already in use by way of a company in the related or unrelated industry. That leads to many legal charges and issues.
Lastly & most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.